IN THE NEWS

The Importance of Networking

Staff Writer

We attended a conference several weeks ago in which were gathered a number of other professionals engaged in providing audio-visual services and web site production to organizations in both the corporate and non-profit sectors. During breaks, as well as through lunch, we had occasion to meet and discuss business opportunities, as well as the latest in technical advances, with other attendees. Put simply, this “networking” was as important as the actual conference proceedings.

So, why are we discussing networking here? Fact is, when you produce an audio-visual presentation or a new or revised website, you are attempting to network, not with the peers in your industry, but, more importantly, with those customers and prospects who drive your business. Through these media, you are providing your customers and prospects with an opportunity to network with you, perhaps to learn how to engage in new business opportunities or to become aware of the latest and best technical advances that your firm has to offer.

At Allegheny Productions, we are experts in providing you with the right “tools” to network with your customers and prospects, be it a video production, a new or revised website or, perhaps, web-based training to instruct your employees on how to better network with your customers.

Give us a call today or email us to learn how we can help you become a better network.

The Value Of Multimedia Presentations

Staff Writer

Why use multi-media in your quest to further your mission or goals in finding new customers to buy your product or engage your services? Let’s see if we can identify just a few reasons that justify what some people think up front to be an expensive undertaking.

For one, when you hire a new employee there is no doubt a considerable investment of time and resources to bring them up to speed with their objectives and goals that ultimately will result in a positive outcome for any organization. Then, if the individual successfully moves through the probationary period, hopefully they are on their way.

Now consider the dollars invested, from here there is constant monitoring of performance and progress. Surely there will be sick days, personnel days and holidays when there is little to no productivity. We could go on but you know the drill. In addition there are many factors outside of these, to mention a few like the rising cost of health insurance, taxes and other expenses. Contrast that with the notion of investing the right amount of dollars necessary to launch an effective media campaign, whether it is a sales piece, a company overview or even an internal training module to promote company culture or improve skills. A media presentation never takes a day off. It works when others are not, and monitoring success is easily tracked. It helps to pre qualify potential consumers where an individual may not be easily reachable. Plan and simple it opens doors in places some people may not. The hardest part is making the commitment to begin the process. The rest can not only be an enjoyable and rewarding experience personally and financially, but also eye opening, as it helps to hone an organizations message and almost always when implemented properly gains the excitement and enthusiasm from existing staff. They get involved and look forward to having the tools to help them open doors, relay important messages, and ultimately result in furthering your organizations bottom line goals. Call us and set up a consultation to outline the ways in which this exciting growing medium can be of assistance to you and your colleagues.